Marketing Manager, Prospect
Location: Fully remote / occasional travel
MAKE A DIFFERENCE
At Learning.com, we believe that when K-12 students, regardless of their circumstances, develop healthy and proficient relationships with technology, they are better equipped to improve academic outcomes, develop practical life skills, and foster more meaningful connections with others. We accomplish this by attracting, developing, and retaining exceptional employees representing different experiences, backgrounds, and perspectives to empower educators with the confidence, skills, and resources to integrate technology into day-to-day instruction, showcasing the power and the guardrails of safe technology use for students’ creation and consumption.
Serving millions of students across the US and around the world since 1999, Learning.com delivers engaging and effective lessons, professional development and an easy-to-use SaaS platform that adapts to meet the unique needs of students and educators in developing digital citizenship, computer science, coding, artificial intelligence, and fundamental digital skills.
POSITION OVERVIEW
The Marketing Manager will be responsible for driving the growth of new customers across Learning.com’s market segments. This role involves customizing and adapting brand messaging and content strategies to attract new customers, increasing conversions, attending events to promote the company’s offerings, and collaborating with Sales to create and execute effective marketing plans. The focus will be on generating leads, building brand awareness, and converting prospects into customers while aligning to brand standards.
WHO YOU ARE
- You are passionate about helping students create healthy & proficient relationships with technology
- You are hungry, humble & smart
- You are comfortable and thrive in a dynamic, fast-paced environment of rapid change and growth
- You act with compassion and respect for customers, partners, and colleagues
- You actively collaborate, constructively challenge ideas and seek opportunities to learn & grow
- You have an overall curiosity for artificial intelligence (AI) and other tech innovations
WHAT YOU’LL DO
- Strategy and Implementation
- Tailor and implement segment marketing strategies to attract new customers, aligning with the company’s growth plans.
- Customize and adapt brand messaging and content strategies to suit segment audiences to drive conversion.
- Attend events to promote the company’s products and services, generating leads and building brand awareness.
- Collaborate with Sales to identify and prioritize high-value accounts that align with the company’s business goals and have potential for significant revenue.
- Conduct research to understand the target accounts’ needs, pain points & challenges.
- Work closely with Sales to ensure that efforts are synchronized and joint strategies to nurture and convert accounts are implemented.
- Collaboration and Support
- Collaborate with Sales to create and provide marketing materials that support new customer acquisition efforts.
- Work closely with Product Development to incorporate up-to-date product insights into segment marketing strategies.
- Partner with other members of the Marketing team to ensure consistent brand & strategic alignment.
- Participate in promotional activities, trade shows, and events focused on new customer acquisition.
- Represent the company at events, ensuring a consistent and compelling brand presence.
- Market Research and Analysis
- Collaborate with market research to understand segment & market trends, customer needs, and competitive landscape related to new customer acquisition.
- Interpret market research findings to inform new customer marketing strategies and tactics.
- Consistently utilize marketing tools and technologies that allow the Leanring.com Marketing and Data teams to remain well-informed of effective customer acquisition strategies.
- Stay updated with the latest trends, tools, and best practices in marketing for new customer acquisition.
- Ensure that marketing activities and materials for new customer acquisition are up-to-date and consistent with the national brand while being tailored to regional needs.
WHAT YOU’LL BRING
- Strategic Thinking and Adaptability
- Strategic thinking skills with the ability to adapt national strategies to attract new customers in targeted segments.
- Ability to balance customization with brand consistency.
- Collaboration and Communication
- Strong collaboration skills, with the ability to work effectively with cross-functional teams including Sales and Product Development.
- Excellent communication and presentation skills, capable of conveying new customer insights to internal stakeholders.
- Event Management and Promotion
- Excellent communication and presentation skills, capable of representing the company consistently and professionally through in-person events and digital communications.
- Experience in coordinating and managing promotional activities and events aimed at new customer acquisition.
- Market Research and Analysis
- Expertise in interpreting market research to inform marketing strategies that increase new customer acquisition and market penetration.
- Strong analytical skills to evaluate the effectiveness of marketing efforts.
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
- Minimum of 5+ years of related experience in marketing, with a focus on new customer acquisition.
- Proven track record of successfully customizing and adapting marketing strategies to attract new customers.
- Experience effectively presenting to large audiences, both in-person and online.
- Familiarity with data privacy regulations and best practices in data management.
- Experience working in the education technology industry is a plus.
- Experience using Marketing and Sales automation tools to execute, monitor & improve campaign performance.
- Knowledge, experience and an overall curiosity leveraging artificial intelligence (AI) for optimization of business practices
Reports to: Senior Brand Manager
Department: Marketing
Supervisory Responsibilities: Individual Contributor
Salary Range: $85,000+ commensurate with experience and qualifications.
WE CARE ABOUT YOU
We work hard to create a culture where we take care of ourselves and each other. We foster an environment where everyone is encouraged to bring their unique personalities and skills to work every single day.
We offer a comprehensive and competitive benefit package that includes but is not limited to medical/dental/vision coverage, 401k plan with matching, Long and Short-term disability and Life insurance, Employee Assistance Program, Flexible Spending & Health Savings accounts, and health, wellness, and professional development benefits.
APPLY NOW AND JOIN A TEAM THAT’S DYNAMICALLY CHANGING & GROWING!
GENERAL INFORMATION
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Management has the right to assign or reassign duties and responsibilities to this job at any time.
We are serious about our commitment to Inclusion, Diversity, Equity, and Awareness. All applicants will be considered for employment without attention to race, color, religion, sex, national origin, Veteran, disability status, pregnancy, gender expression or identity, sexual orientation, or any other legally protected status.
Reasonable accommodations are available for qualified individuals with disabilities upon request.
For more information, visit us online.
Apply Here
PI259510516
